This is a creative concept campaign I worked on solo. All images were rendered from stock images. Ads and copy are by me.

​

The challenge: If Old Spice were to create products for women, what kind of strategy could they use? What directions can they go in?

​

My goal: Work on developing strategy and two directions for campaigns to promote a possible new product, using evidence that women already use Old Spice despite it being marketed to men.