LADA

This is a concept presentation I worked on with my team, including Bria Smith, Melanie Decelles, Oscar Carrillo, and Megan McTighe. 

 

Logo design; assets on slides 3, 11-14 created by me.

The challenge: Introduce LADA to the American automotive industry, break into competitive market and prove why LADA will appeal to American consumers.

My goal: Work with team to brainstorm and solidify branding campaign for target audience, create visual assets.

© 2020 by Elena Chaikin