This is a concept presentation I worked on with my team, including Bria Smith, Melanie Decelles, Oscar Carrillo, and Megan McTighe. 

 

Logo design; assets on slides 3, 11-14 created by me.

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The challenge: Introduce LADA to the American automotive industry, break into competitive market and prove why LADA will appeal to American consumers.

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My goal: Work with team to brainstorm and solidify branding campaign for target audience, create visual assets.

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