This is a rebranding concept pitch I worked on with my team, including Andrew Keller, Arquillia Burks, Emma Finkbeiner, and Oriette D'Angelo.

 

Videos on slides 6, 20, and 23 edited by me in Adobe Premiere Pro. Deck design was done by myself and Andrew Keller.

​

The challenge: Rebrand and target new audiences. Increase growing email list, increase sales targeted to collegiate customers, Increase web traffic and social media engagement.

​

My goal: Brainstorm and work with team. Generate assets and visuals, help develop the two target audiences - "Outdoorsman" and "Tailgater."