Chicago Cultural Alliance
This is a research campaign I worked on with my team, which included Brittany Aaron and Angela Engebretson. Data and insights were used in this project.
Concept promo video created by me in Adobe Premiere Pro.
The challenge: Increase awareness of CCA. Engage millennials' interest regarding their heritage. Prove why partnering with AncestryDNA will be beneficial and intrigue millennials.
My goal: Work with team on brainstorming and solidifying ideas, goals, and render assets in Adobe CC.