This is a research campaign I worked on with my team, which included Brittany Aaron and Angela Engebretson. Data and insights were used in this project.

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Concept promo video created by me in Adobe Premiere Pro. 

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The challenge: Increase awareness of CCA. Engage millennials' interest regarding their heritage. Prove why partnering with AncestryDNA will be beneficial and intrigue millennials.

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My goal: Work with team on brainstorming and solidifying ideas, goals, and render assets in Adobe CC.

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